Experience
PureWow
VP, Editorial Content, February 2023-Present
Executive Editor, November 2019-January 2023
As vice president of editorial content, I focus on lifestyle features at PureWow—specifically food, commerce and home—as well as franchises and special projects, like the annual Happy Kid Awards (a guide to the products and services that help families lead more joy-filled lives). Our reader is at the heart of everything I do, incorporating SEO, social and email strategy to reach the widest audience, but metrics aren’t my be-all, end-all.
House Beautiful
Deputy Editor, April 2018-October 2019
Duties: Conceptualize, write, edit, and produce a mix of features, news stories, longform packages, and videos. Oversee editorial calendar and work with print and sales teams to offer content across platforms and provides at least two benefits: traffic, ecommerce revenue, time on site, engagement, brand recognition.
Delish
Senior Editor, May 2015-April 2018
Duties: Write and edit features content while developing recipes and producing a range of videos (from the overhead recipe videos that kill on Facebook to a food-travel series, Get The Fork Out) that helped bring Delish from 1.8 million uniques a month to 30 million in less than three years.
O, The Oprah Magazine
Web Editor, November 2012-Present
Duties: Edit Money, Home and Relationships newsletters, manage social media accounts for the magazine, write weekly Great Buys feature, pitch original lifestyle articles/slideshows for Oprah.com, write features on Money, Career, Home, and Fashion, update O magazine landing page on Oprah.com
Veranda
Associate Managing Editor, November 2011-November 2012
Editorial Assistant, May 2010-October 2011
Duties: Oversee digital productions, including the relaunch of Veranda.com; write/edit website, Facebook, and Twitter content; manage Pinterest and YouTube presence; arrange interviews to fill staff positions; update issue lineups to ensure the magazine is on schedule; shoot and edit video for Veranda.com; draft app mockups/proposals; oversee ecommerce partnerships
Good Housekeeping
Production assistant, January 2010-May 2010
Duties: Cast makeover recipients, scout/book locations, style segments, schedule appointments, write web packages and casting call copy, research and fact-check segment scripts, manage props, pitch food and women’s interest segment ideas
Tampa Bay Times (daily circulation: 316,000)
Freelance reporter, September-December 2009
Duties: Conduct interviews, write and edit stories for the newspaper, pitch original story ideas
Skills and Abilities
- Very knowledgeable on SEO best practices and affiliate networks, using tools ranging from GA4 and Google Trends to SEMrush and Ahrefs on the SEO side (while continually monitoring for algorithm changes) to Skimlinks, Amazon, Howl, ShareASale, Affiliately, CJ, Impact, etc. for affiliate
- Proficient in multiple CMS (from WordPress to Hearst’s MediaOS)
- Can troubleshoot/fix cosmetic issues with HTML/CSS
Education
University of South Florida, Tampa, Fla.
Bachelor of Arts
Major: Mass Communications Minor: Business